Like other Internet publishers, our advertising rates are reckoned off the number of e-mails we send out to readers each week. Within each newsletter, the cost per thousand (CPM) we charge for a particular ad is dependent on the position of that ad: the higher up an ad is in the newsletter, the more we charge on a CPM basis. The advertising prices in the IT Jungle publications has been intentionally configured so we can offer affordable slots with good exposure to the many small IT vendors who do not have budgets that would allow them to buy the higher slots in the publication. IT Jungle believes we have a responsibility to not just chase the big advertising dollars in any market, but to help cultivate smaller vendors who, through consistent exposure, can grow into tomorrow's big advertisers. We are motivated by enlightened self-interest, obviously.
As we launch new publications and our readership base grows, the price of a particular ad slot will also grow. Customers who lock in extended ad contracts now--particularly for our new The Linux Beacon and The Windows Observer newsletters--will be able to secure these lower prices for the term of their contracts even as the number of subscribers grows.
Perhaps more significantly, we know what it costs to put out a newsletter and our business runs with low overhead. For this reason, we can cap our advertising prices for our newsletters at 40,000 e-mails. That's right: Once we reach 40,000 emails, we do not charge additional CPM fees as the e-mail count continues to rise.
For a full description of the pricing of the advertising slots in our newsletters, click here.