Volume 6, Number 23 -- June 6, 2006

Maximum Availability Wins IBM Award for Asia Pacific Region

Published: June 6, 2006

by Alex Woodie

Maximum Availability's investments in the Asia Pacific region over the past 18 months appear to be paying off, as the New Zealand OS/400 software vendor was recently awarded the 2006 IBM System i General Manager's Award for Best ISV Go-To-Market in the Asia Pacific Region.

"With more than a third of all IBM's System i sites world wide in the Asia Pacific region, it is a very important market," says Kaz Handa, Maximum Availability's vice president for the Asia Pacific region. "The support we have received from IBM in the Asia Pacific and some of the region's best System i business partners has been outstanding and we would like to acknowledge their contribution to our success."

The company says its focus on the Japanese market in particular helped it to win the award. Maximum Availability recently established an office in Tokyo and hired a full-time technical specialist to provide local tech support. It also developed localized versions of its products for the Japanese market.

The spate of natural disasters in the region have also highlighted the need for disaster recovery plans and boosted sales, Handa says.

Maximum Availability is currently working on localized versions of the *noMAX suite for China and South Korea, the company says. It also runs offices in Hong Kong, Taiwan, Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, India, and Sri Lanka.

Nick Lambert, IBM's vice president for System i in the Asia Pacific sales zone, applauded the vendor's effort. "We are pleased to work closely with Maximum Availability to offer the *noMAX Suite of products on our System i, and this has enabled IBM System i to continue to be the market leading server synonymous with reliability, and high levels of availability demanded by our enterprise customers."

The honor was awarded at IBM's annual strategic planning conference held in Bangkok, Thailand.

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Editor: Alex Woodie
Contributing Editors: Dan Burger, Joe Hertvik,
Shannon O'Donnell, Timothy Prickett Morgan
Publisher and Advertising Director: Jenny Thomas
Advertising Sales Representative: Kim Reed
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