Volume 6, Number 39 -- October 3, 2006

CommercialWare Teams with Mercent to Push Merchandise Online

Published: October 3, 2006

by Alex Woodie

CommercialWare, a developer of OS/400-based merchandise management systems for multi-channel retailers, has teamed up with Mercent, a provider of online marketing technology and services for retail merchants, to deliver a joint offering that helps merchants generate, capture, and manage consumer demand through online marketing channels, the companies announced last week.

The integrated offering will enable merchandise managed by CommercialWare's software to be promoted through Mercent's hosted software service, called Mercent Retail. According to the companies, the integrated offering will provide a single point of access into 30 online channels, including Amazon.com, AOL inStore, Google Base, MSN Shopping, and Shopping.com. The offering will also make it easier for merchants to automate, measure, and optimize online product advertising campaigns through these channels.

"We are pleased to provide leading brands with a high performance solution for generating online demand," said Jane Cannon, CommercialWare's chief operating officer. "With the addition of Mercent Retail to CommercialWare's suite of cross-channel software solutions, we are enabling our merchants to extend and control their online product advertising campaigns."

CommercialWare was acquired by Datavantage earlier this year for $13.2 million. Datavantage itself is a subsidiary of MICROS Systems.

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Editor: Alex Woodie
Contributing Editors: Dan Burger, Joe Hertvik,
Shannon O'Donnell, Timothy Prickett Morgan
Publisher and Advertising Director: Jenny Thomas
Advertising Sales Representative: Kim Reed
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