Volume 3, Number 31 -- September 13, 2006

At Least They Didn't Name It "Windows Nova"

Published: September 13, 2006

by Alex Woodie

Microsoft faces a unique marketing challenge selling the upcoming Windows Vista operating system to users in Latvia. While people in the Baltic state will likely appreciate Vista's new Aero interface and the security enhancements as much as the rest of us, Latvians will first have to get over the fact that the word "vista" has an unfortunate translation to the Latvian language.

According to an AFP wire story that ran last week, Latvians were clutching their sides in laughter over the new operating system's name, which translates to "fowl" in Latvian. What's more, "vista" is a slang term for "frumpy woman," the story states. "Sure, the Microsoft people in the U.S. can't be expected to understand all languages, but this really is funny," said one office worker in the Latvian capital of Riga.

The whole thing is reminiscent of the challenges that General Motors supposedly faced in the Latin American world selling the Chevy Nova. Nova, of course, sounds a lot like "it doesn't go" to Spanish speakers, which, as the tale goes, led to horrible sales of the Nova in Central and South American (which, in fact, never happened, according to this article).

While the world has yet to experience Vista's idiosyncrasies, there's a possibility that the new operating system will actually exhibit the characteristics of a "frumpy old woman" among those who forget to turn off the new User Account Control (UAC), which is the new security feature designed to protect us from administrator-privilege-loving malware, as well as our own incompetence.

UAC, you will remember, was labeled "probably the most annoying thing ever invented" by one early Vista beta tester. Although Microsoft is said to have cut down on UAC's "chattiness" factor in more recent builds, it is still expected to grate on the nerves of power users accustomed to accessing their own C drive without training wheels. In that way, Windows Vista may very well be a frumpy old woman.

Sponsored By

Reliable service and affordable rates for all
of your business computing needs.

                                             * Network Design/Installation/Support
                                             * Network Printing/Digital Print Migration
                                             * Upgrades and Troubleshooting
                                             * Training
                                             * Graphic Design
                                             * Virus Removal
                                             * Consulting

Wolf is a Microsoft Certified Systems Engineer and
Microsoft Certified Systems Administrator.

Contact Wolf
Fax: 973-293-0100
Phone: 914-443-5534

Editor: Alex Woodie
Contributing Editors: Dan Burger, Joe Hertvik,
Shannon O'Donnell, Timothy Prickett Morgan
Publisher and Advertising Director: Jenny Thomas
Advertising Sales Representative: Kim Reed
Contact the Editors: To contact anyone on the IT Jungle Team
Go to our contacts page and send us a message.

Sponsored Links

Micro Focus:  Develop, extend and deploy applications with Server Express and Enterprise Server
OpenLogic:  Install, integrate, test, manage, and learn over 120 open source projects with BlueGlue
COMMON:  Join us at the Fall 2006 conference, September 17-21, in Miami Beach, Florida


Vision Solutions
World Data Products
Lakeview Technology
Wolf Computer Consulting

Will the EC Mandate a "Windows Vista, Security-Less" Edition?

Microsoft and Cisco Play Nice on Security Interoperability

XenSource Begins Shipping XenEnterprise Hypervisor

Zero-Day Word Exploit Not Addressed in "Patch Tuesday Lite"

But Wait, There's More:

At Least They Didn't Name It "Windows Nova" . . . August CTP of Windows Server "Longhorn" Beta 2 Now Available . . . Microsoft Taps Insider to Head MBS Following Burgum's Departure . . . Symantec Launches 2007 Versions of Norton AntiVirus and Internet Security . . . Buyers Expect Softening in Server Spending in 2006 . . . webMethods to Buy Infravio for $38 Million . . .

The Windows Observer


The Four Hundred
Details Emerge on Project Prometheus System i Promotion Efforts

Windows Consolidation with the System i: Is It Happening?

You Have Life Jackets, But Have You Ever Put One On?

Buyers Expect Softening in Server Spending in 2006

The Linux Beacon
IBM to Build 1.6 Petaflops Super for Los Alamos Lab

HP Completes Montecito Itanium Rollout into Integrity Servers

Buyers Expect Softening in Server Spending in 2006

XenSource Begins Shipping XenEnterprise Hypervisor

Big Iron
The Disk Drive at 50: Still Spinning

Top Mainframe Stories and Vendor Announcements

Chats, Webinars, Seminars, Shows, and Other Happenings

The Unix Guardian
HP Completes Montecito Itanium Rollout into Integrity Servers

SCO Continues to Struggle Against Linux in Q3

Intel to Cut 10,500 Jobs to Save $6 Billion

Companies Continue to Consume Massive Amounts of Storage

Subscription Information:
You can unsubscribe, change your email address, or sign up for any of IT Jungle's free e-newsletters through our Web site at

Copyright © 1996-2008 Guild Companies, Inc. All Rights Reserved.
Guild Companies, Inc., 50 Park Terrace East, Suite 8F, New York, NY 10034

Privacy Statement