Accelerating DX Does Not Necessarily Mean Spending More Bucks

August 17, 2020 Timothy Prickett Morgan

It is important to not confuse activity with the money it generates. While activity and money can sometimes be proportional as well as rising and falling together, it is not always the case that they point in the same direction. And particularly when it comes to IT spending during a pandemic-induced recession that the world has not seen in a hundred years. Equally important to consider is that overall IT spending is not necessarily an indicator of how spending in any particular area will rise and fall. All boats definitely do not rise together, especially in the choppy economic waters …