No More Shouting The Name “Power” (Well, Except In Our Title Here)

August 2, 2021 Timothy Prickett Morgan

The marketing people at IBM have been at work again, apparently, and it looks like there will be some subtle branding changes coming with the launch of Power10-based servers later this year, very likely by September or maybe October.

One of my pet peeves about the IT industry is that vendors sometimes feel compelled to shout their company names or product brands when it is completely unnecessary. They seem to choose a brand and then work backwards to come up with some abbreviation that they think is clever. It’s when they overreach that it gets annoying, and language is my …