tfh
Volume 15, Number 29 -- July 24, 2006

Lakeview Inks Exclusive Distribution Deal with Avnet

Published: July 24, 2006

by Timothy Prickett Morgan

High availability software vendor Lakeview Technology will today announce that it has inked a mutually exclusive deal with Avnet Partner Solutions Americas that will designate Avnet as the sole System i reseller channel through which Lakeview will peddle its MIMIX product line.

Exclusive deals are a rarity in the computer business these days, but they still do happen because sometimes a tighter link between a vendor and a distributor can make for more revenues and profits. This is clearly what both Avnet and Lakeview are hoping for in this case. "This is a really big change for us," explains Ed Vesely, vice president of marketing at Lakeview. "This will significantly expand our opportunities." Right now, the deal covers the Avnet channel in the United States, Canada, and Mexico, and Vesely says that Lakeview will now be able to push through a couple of hundreds resellers, who are all working in concert with Avnet.

While the deal is mutually exclusive to Avnet and Lakeview--Lakeview will not sell MIMIX products through Arrow Electronics or Agilysys, and Avnet will not sell any i5/OS-based HA products from Lakeview's half dozen competitors--Vesely says that some of Avnet's tier two resellers have non-exclusive agreements with Avnet, and therefore can often sell other solutions. In these cases, Lakeview will still have to work to get its share of the HA software business among downstream OS/400 shops, he says.

The goal of the deal is for Lakeview to be able to fully leverage the Avnet channel. Avnet will take the lead in marketing the MIMIX products, and is even branding the MIMIX Vault backup product as Avnet MIMIX Vault. Lakeview will provide collateral and content for marketing and sales as well as do joint events to promote the software. Avnet will be responsible for demand generation in its channel, which frees up Lakeview to do more of its own demand generation outside the Americas region and through its own reseller channel, and allows it to focus on more brand-level marketing for its products in the Americas and around the world.

Avnet Partner Solutions will sell the MIMIX ha1, MIMIX ha Lite, and Mimix dr1 products as well as the MIMIX Vault, which is a service-based method of delivering HA to customers where Lakeview and its partners create services for HA backup and recovery, which companies subscribe to, rather than a licensed product that customers install and maintain. Avnet signed up to be a distributor of the MIMIX Vault service back in February. That deal allowed Avnet's partners to brand the MIMIX Vault service under their own names as they resold it.



Sponsored By
AFFIRMATIVE COMPUTER

For tough production and warehouse environments, Affirmative introduces the industrial-strength YEStablet wireless thin client.

Featuring a magnesium alloy case and shock protection boot for industrial applications, the new YEStablet supports 5250 and 3270 emulation with built-in GUI and touch-screen keyboard.

The USB port supports barcode scanners and other data collection devices. Vehicle mount and wearable options are also available. Visit www.affirmative.net for more information.



Editor: Timothy Prickett Morgan
Contributing Editors: Dan Burger, Joe Hertvik, Shannon O'Donnell,
Mary Lou Roberts, Victor Rozek, Kevin Vandever, Hesh Wiener, Alex Woodie
Publisher and Advertising Director: Jenny Thomas
Advertising Sales Representative: Kim Reed
Contact the Editors: To contact anyone on the IT Jungle Team
Go to our contacts page and send us a message.

Sponsored Links

LANSA:  An entirely different approach to application modernization and innovation
SafeData:  Cost-effective, subscription-based data protection services for the business community
COMMON:  Join us at the Fall 2006 conference, September 17-21, in Miami Beach, Florida

 
THIS ISSUE SPONSORED BY:

T.L. Ashford
California Software
BCD
Computer Keyes
Affirmative Computer



TABLE OF CONTENTS
Pandora's Box: A Rumored Entry Power Server

IBM Has Its Financial Ups and Downs in Q2

Horticulture Companies Grow With the System i5

Mad Dog 21/21: Big Indians, Little Indians

But Wait, There's More:

Reader Feedback: System i5 520 JDE EnterpriseOne Solution Edition Pricing . . . IBM Offers Backup and Recovery Analysis Service to System i Shops . . . Web Developer Affinigent Acquires iSeries Specialist Hainey Business Systems . . . Kronos Buys Two Companies, Warns of Shortfall in Q3 . . . Lakeview Inks Exclusive Distribution Deal with Avnet Partner Solutions . . . Magic Software OEMs DB2 Express Database for eDeveloper Tool . . .

The Four Hundred

BACK ISSUES

The Linux Beacon
Novell Aggressively Launches SUSE Linux Enterprise Server 10

Sun Fleshes Out Galaxy Opteron Server Line

Fabric7 Tweaks Opteron Servers, Adds Windows and Solaris Support

VMware Delivers Eponymous Freebie Hypervisor, Sets Support Prices

Big Iron
Mainframe Shops Charged Big Bucks for SLES 10 Linux

Top Mainframe Stories and Vendor Announcements

Chats, Webinars, Seminars, Shows, and Other Happenings

The Windows Observer
Microsoft Taps Xen to Help Build Longhorn's Hypervisor

Intel Aims Dual-Core Itaniums at RISC, Mainframe Servers

Microsoft Reports Growth in SaaS Delivery Model

VMware Delivers Eponymous Freebie Hypervisor, Sets Support Prices

The Unix Guardian
Intel Aims Dual-Core Itaniums at RISC, Mainframe Servers

HP Gears Up for Montecito Itanium Shipments

IBM Has Its Financial Ups and Downs in Q2

As I See It: The Great Disconnect


 
Subscription Information:
You can unsubscribe, change your email address, or sign up for any of IT Jungle's free e-newsletters through our Web site at http://www.itjungle.com/sub/subscribe.html.

Copyright © 1996-2008 Guild Companies, Inc. All Rights Reserved.
Guild Companies, Inc., 50 Park Terrace East, Suite 8F, New York, NY 10034

Privacy Statement