Group 1 Launches E-Mail Marketing Software
December 11, 2007 Alex Woodie
Group 1 Software, the Pitney-Bowes subsidiary that specializes in helping organizations get the best postal rates, introduced a new product called e-Messaging last week that’s aimed at helping companies conduct e-mail marketing campaigns.
e-Messaging is designed to be used by call centers that are transitioning to become multi-channel contact centers that also handle customer communication via e-mail and short messaging service (SMS). Customers that already use Group 1’s DOC1 and e2 products to produce and send paper-based communication can use e-Messaging to transition the documents to electronic formats, without the need to redesign the documents for electronic delivery.
The solution includes features such as the capability to manage message delivery status notifications; graphical reporting of messages sent, delivery failures, and responses; and archiving of all print and electronic communications. The software also includes workflow capabilities, and helps organizations comply with the CAN-SPAM Act.
According to Alan Slater, vice president and general manager of CCM for Group 1 Software, e-Messaging gives organizations the means to implement two-way, managed communications, and eliminates the need to outsource e-mail marketing campaigns. e-Messaging is a component of Group 1’s Customer Communication Management (CCM) suite and is platform neutral, according to Group 1.