Oracle Updates Demantra for EnterpriseOne
March 18, 2008 Alex Woodie
Oracle is giving JD Edwards EnterpriseOne customers access to the latest release of its Demantra supply chain and promotion planning software, the company announced last week. The move is designed to provide consumer goods companies that use EnterpriseOne better visibility into the effectiveness of their promotions activities, and greater overall profitability.
Oracle first announced the integration of EnterpriseOne and Demantra, which it acquired in 2006, last July. At that time, Oracle hooked EnterpriseOne into Demantra version 7.1.1. With last week’s announcement, Oracle is enabling users of EnterpriseOne version 8.12 to various components of the Demantra version 7.2 suite, including the Predictive Trade Planning, Trade Promotion Optimization, and Deduction and Settlement Management components.
The integration with Demantra allows EnterpriseOne users to make more accurate forecasts, and to efficiently monitor and control trade spending, Oracle says. By allowing users to gain a better understanding of how promotions affect costs and constraints in the supply chain, inventory can be lowered, thereby boosting profitability.
“Typically sales and marketing managers do not get adequate information about the impact of their promotional initiatives on the performance of the supply chain,” says Jon Chorley, Oracle vice president of SCM product strategy. “With the integrated analysis and insight now available between Demantra and JD Edwards EnterpriseOne, customers can reduce ineffective promotions to spend more time on profitable campaigns that impact both top and bottom line performance.”