IBM Previews “Blue Business” SMB System Sales Approach
May 5, 2008 Timothy Prickett Morgan
Last week, at its Business Partner Leadership Conference in Los Angeles, IBM gave its partners and customers a sneak peek at a future application and systems strategy, code-named the “Blue Business Platform,” that Big Blue could roll out this year or next. While that doesn’t sound like much of a code-name, the Blue Business Platform project represents a new and potentially game-changing way in which IBM will chase the $500 billion IT market driven by small and medium businesses worldwide.
According to Mike Prochaska, program director for the Blue Business Platform, the project has been underway for the past nine