CYBRA Goes for i’s Funny Bone with 2K, the 2,000 Year Old Programmer
April 29, 2008 Alex Woodie
As the chief executive officer of barcode and RFID software developer CYBRA, Harold Brand knows that enterprise software is no laughing matter. At the same time, the New Yorker is realizing that humor can be an effective advertising tool to break through the clutter and reach potential customers with his product. To that end, CYBRA today officially launched its new advertising campaign featuring 2K, the 2,000-year-old programmer. Dedicated YouTube aficionados may have already seen one of the CYBRA videos featuring 2K, the wise-cracking, hip-hop dancing 2,000-year-old programmer, and Auto-ID, the young bearded dude with all the right answers to |