Gartner: Fifth Consecutive Year of Double Digit CRM Growth
August 3, 2009 Dan Burger
If your company is not using information technology advancements to aid in customer retention and analytics, you might want to know who is responsible for the 12.5 percent hike in spending within the customer relationship management (CRM) market. It could be your competitors. According to Gartner analysts, worldwide CRM revenue swelled to $9.15 billion in 2008, a noteworthy surge from the 2007 revenue of $8.13 billion. In a year when IT spending was generally reeled in, a 12.5 percent gain says a lot about CRM. Companies making the CRM investment are clearly seeing benefits relating to increased revenue, loyalty, and |