Arrow Lets Mid-Market Resellers Buy Sales Campaigns
February 23, 2009 Timothy Prickett Morgan
The Enterprise Computing Solutions group of IT and electronics components distributor Arrow Electronics wants to make it a lot easier for its downstream resellers to put together marketing campaigns and scare up a little business out there in the midrange. To that end, ECS has announced a new sales and marketing tool called MPower SmartCart, which is available to resellers that are members of its MPower Midmarket Partner program. The tool is really a Website that has a bunch of marketing materials for various servers and storage hardware and related operating system, systems, and application software. Partners log in and |