tfh
Volume 23, Number 19 -- May 20, 2013

IBM i Involved In Ticket Fixing

Published: May 20, 2013

by Dan Burger

It's not exactly what you think. This isn't about speeding tickets or parking tickets. It's about tickets to sporting events and how the IBM i platform and a software vendor in the United Kingdom have teamed up to create a faster, more dependable, and much more user friendly experience for buying tickets and merchandise. It's also about what a performance boost, courtesy of Power7 processors, and an innovation boost, thanks to the cloud, can mean for business.

Talent Sport is software that runs on IBM Power Systems servers and the IBM i operating system. It has a successful record based on the experiences of sports franchises ("clubs" is the preferred term over there) in the UK, Turkey, and South Africa. So much so that the company that created Talent Sport, IRIS Ticketing, is taking its software to a global market, with the cloud playing a key role.

IRIS designed Talent Sport to run on IBM i because it provides a system that is capable of managing high volumes of ticket sales without the problems or downtime that comes with other platforms, says Alison Dalrymple, product director at IRIS. Traditionally the software has been an on-premise, licensed product, but IRIS has already moved Talent Sport into the cloud and is experiencing interest from its clients. There is enough interest that IRIS believes it can grow its hosted business well beyond the current customer base.

"The degree of migration from existing customers from on-premise to hosted is reflective of the new business we intend to win," says Mark Dewell, managing director of IRIS Ticketing. "One of the inhibiting factors when we go to market with the on-premise IBM proposition can be the capital investment required for the underlying infrastructure, plus the skills and competencies required for managing the infrastructure. If you take that out of the equation, by moving to a hosted structure, it has been a successful business model for us. I think it will continue to grow."

IRIS declined to provide details of its data center, citing corporate policies against such disclosures, but it is said to meet Tier 3 requirements for concurrently maintainable site infrastructure.

For the time being, IRIS reports its on-premise customers are upgrading to the latest version of Talent Sport as they are making the move to Power7 boxes and IBM i 7.1. Chris Matthews, software development manager at IRIS, estimated that half of the company's customers have upgraded their servers and moved to either IBM i 6.1 or 7.1.

The performance benefits are considerable, as demonstrated by one IRIS customer who provided a glimpse of what seems to be a common upgrade experience.

Since replacing its System i 525 with 4 GB of memory and running V5R4 with a Power 720 server with 32 GB of memory, and running i 7.1, the Liverpool Football Club handled the sale of more than 10,000 tickets in 45 minutes, 29,000 tickets during one day, and 100,000 tickets within four days with no downtime. The Power 720 has two of its six cores activated, so it has the capability of providing additional power by activating additional cores as well as increasing RAM.

As configured, the increase in IBM processor power and main memory enabled the Liverpool club to increase the concurrency on its server and therefore increase throughput on ticket sales. This not only allowed the club to sell more online, but the customer experience has improved as the site is more responsive and the buying process quicker.

"The upgrade has at least doubled our capacity on the Talent Sport system, and may even have tripled it," says Phil Dutton, head of ticketing and hospitality at Liverpool Football Club. "This makes a significant difference to the speed with which fans can purchase their tickets, which cuts waiting times and helps improve overall customer satisfaction."

"This is a highly robust platform, which makes it a key factor in the Talent Sport's ability to manage very high volumes of ticket sales without any problems or downtime," Dalrymple says. "The elder of Liverpool's two existing servers had run without any significant issues for several years, but to gain some headroom for future requirements, we recommended replacing it with a new model with latest-generation technology."

The IRIS software performs like a CRM-driven purchasing platform, with X86 Web servers on the front end that request and display customer information and all the business logic and business processes handled by the IBM i server. Originally it was designed solely for ticketing. That's when ticket sales accounted for 90 percent of a sports franchise's revenue.

It has evolved into software that handles a myriad of revenue possibilities such as hospitality, merchandise, non-game day events at the facility, and patron memberships for select groups such as season ticket holders. The software captures data from the purchasing transactions that establishes a profile for each customer that can drive additional transactions and significant commercial opportunity for the venue or stadium. In this regard it relies on the DB2 for i database to provide broader support for business.


RELATED STORIES

One MSP's Clear View Of The Future Of Cloud ERP

IBM Fishes For Managed Service Providers; Nice Bait

Sirius Fluffs Up A Cloud For IBM i SMBs

Abacus Solutions Puffs Up An IBM i Cloud

Connectria Hosting Unveils an IBM i Cloud



                     Post this story to del.icio.us
               Post this story to Digg
    Post this story to Slashdot


Sponsored By
INFINITE CORPORATION

Infinite Cloud™

The Infinite Cloud™ Suite dynamically creates
graphical screens and browser pages from 5250
green screens without customization.

No programming, no editing, no creating new screens -
Just fast GUI/Web for the IBM i.

                         Features of Infinite Cloud:
                       · Automatically creates point and click graphical screens
                       · Automatically deploys graphical screens to the web
                       · Complete GUI solution--in days not months
                       · No programming, no editing. Just great GUI.

For more information, visit www.infinitecorporation.com


Editor: Timothy Prickett Morgan
Contributing Editors: Dan Burger, Joe Hertvik, Victor Rozek,
Jenny Thomas, Hesh Wiener, Alex Woodie
Publisher and Advertising Director: Jenny Thomas
Advertising Sales Representative: Kim Reed
Contact the Editors: To contact anyone on the IT Jungle Team
Go to our contacts page and send us a message.

Sponsored Links

United Computer Group, Inc.:  Vault400 for secure online backup and disaster recovery solutions.
HiT Software:  Download FREE White Paper: "Change Data Capture for Big Data"
Adsero Optima:  Don't move off of IBM i. Achieve massive savings by modernizing.

 

 

More IT Jungle Resources:

System i PTF Guide: Weekly PTF Updates
IBM i Events Calendar: National Conferences, Local Events, and Webinars
Breaking News: News Hot Off The Press
TPM @ The Reg: More News From ITJ EIC Timothy Prickett Morgan


 
Four Hundred Stuff
Vision Unveils New Entry-Level DR Solution for IBM i

Worknet Tapped to Provide IBM i Processing for Credit Unions

SEQUEL Streamlines Reporting with New Script Views

Computer Keyes Takes IFS Files Mobile

Shield Updates FTP Security Tool for IBM i

Four Hundred Guru
Search SQL Source Using System Catalogs

Bind By Slash-Copy

Adding A Job Queue To A Batch Subsystem

Four Hundred Monitor
Four Hundred Monitor's
Full iSeries Events Calendar

System i PTF Guide
May 11, 2013: Volume 15, Number 19

May 4, 2013: Volume 15, Number 18

April 27, 2013: Volume 15, Number 17

April 20, 2013: Volume 15, Number 16

April 13, 2013: Volume 15, Number 15

April 6, 2013: Volume 15, Number 14

March 30, 2013: Volume 15, Number 13

TPM at The Register
What IS the difference between Virt and Cloud?

Dell's server, net bizzes do well, but PCs slammed as expected

HP preps Project Kraken for monster HANA in-memory jobs

Cisco boosts sales and profits despite softness in switching and routing

Google takes on AWS, Azure virty servers with micro billing and fat disks

Fujitsu peddles three-way hybrid super to Nagoya University

Ten years on: How did that cloud strategy pan out?

Financial firms start lining up for AMD Roadrunner systems

IBM to push Linux apps on Power iron in China, then elsewhere

Rackspace does tech support for popular languages on its cloud

Dell gooses HANA appliances, loads up SAP Business Suite

Icahn, SAM to give MickeyD the boot if they take over Dell

THIS ISSUE SPONSORED BY:

Infinite Corporation
SEQUEL Software
BCD
Townsend Security
WorksRight Software


Printer Friendly Version


TABLE OF CONTENTS
Making Hadoop Elephants Drink From Silverlake

ISV Advisory Council: Untold Secrets And Free Advice

COMMON Europe Cancels Its June Conference

As I See It: To Ad Or Not To Ad

The 10-Year Security Itch Needs Scratching

But Wait, There's More:

IBM i Involved In Ticket Fixing . . . IBM Adds Power7+ Servers To Long-Running Rebate Deals . . . Third Time A Charm For Maxava iFoundation Grants, Like Times One And Two . . . Manta Announces New RDP Training Series . . . Learning, Problem Solving, Collaboration, and MITEC . . .

The Four Hundred

BACK ISSUES




 
Subscription Information:
You can unsubscribe, change your email address, or sign up for any of IT Jungle's free e-newsletters through our Web site at http://www.itjungle.com/sub/subscribe.html.

Copyright © 1996-2013 Guild Companies, Inc. All Rights Reserved.
Guild Companies, Inc., 50 Park Terrace East, Suite 8F, New York, NY 10034

Privacy Statement