Volume 18, Number 23 -- June 15, 2009

IBM Does Social Networking on New Business Partner Site

Published: June 15, 2009

by Dan Burger

When you have 100,000 business partners, you don't want them all talking at once. Or maybe you do. Later this month, IBM will test that theory as it rolls out a social networking site with high expectations that it will accelerate technology mashups and facilitate sales to the advantage of everyone involved.

Although it sounds like a good idea, as we all know the proof is in the puddin'. In other words, a partner will have to taste it before digging in. And then 99,999 other partners will have to do the same.

That seems like a pretty big number, but it's hardly a bump in the road compared to the overall number of social network participants where peer-to-peer communication thrives. And it's relatively small compared to the IBM estimate of several million developers that Big Blue is inviting to its My developerWorks social networking congregation for the Geek Nation.

The online meeting place for business partners will be called PartnerWorld Communities. However, those who are actively involved in social nets would say it's much more than just a gathering spot. It's more like a junction house where a multitude of business communities are connected and possibly interconnected by special interest topics, shared technologies, specific industries, or maybe geographic similarities. The common denominator that joins groups and subgroups are things like a pool of professional expertise, a considerable library of, in this case, IBM business partner content, a participant's desire to problem solve, and all the bells and whistles of a state of the art networking arena.

Rich Hume, the general manager for IBM Global Business Partners, sees the new network as a giant leap for partner collaboration that ultimately leads to better business solutions and improved avenues to reach organizations that are looking for advances in functionality aimed at specific niches. Hume says the PartnerWorld Communities will be a better way for partners to engage clients in "higher value" discussions that lead to "more effective, efficient selling" and "jointly laying the groundwork along with our partners for the infrastructure of tomorrow."

The focal point of any social networking site is the participants' profiles. In the days when print publishing was dominant, these were called buyers guides. Company profiles could be easily found, but the guides were not interactive. The digital aspect makes it much easier to make connections based on similarities in underlying technology, areas of expertise, market reach, primary business interests, as well as access to complementary business partners. Improving the access roads should lead to more collaboration among partners and that could lead to new products, new markets, access to new subject matter experts, and possibly new resources in the sales pipeline.

Like My developerWorks, PartnerWorld Communities is based on IBM Lotus collaboration software called Connections, which consists of five collaboration tools--Activities, Communities, Dogears (bookmarks), Profiles and Blogs--designed to improve the accessibility of information. The most prominent of these is Activities, which integrates things such as e-mail, documents, chat transcripts, and Internet content, so each of those resources can be brought into the context of work activities.

According to IBM, the idea to bring social networking to the business partners grew from an online brainstorming session with global partners where it was seen as a viable method for establishing new relationships across global markets. IBM's partners contribute approximately 30 percent of the hardware and software sales for Big Blue.

To augment the business partner relationship, IBM is also introducing an online skills resource that includes more than 60 online classes, Webcasts, and global events on topics such economic stimulus opportunities, creating what IBM calls dynamic infrastructures, selling to the midmarket, and selling to chief financial officers.


IBM developerWorks Becomes Socially Acceptable

IBM-Marist Survey Emphasizes Technology in Education and Careers

What's Next from IBM Lotus?

Gartner Outlines the Key IT for 2009

                     Post this story to
               Post this story to Digg
    Post this story to Slashdot

Sponsored By

Resilience for a Smarter Planet:
Real Stories. Real Options.


Learn how companies just like yours are
stopping downtime pain.


On June 23rd join IBM Vice President, Stephanie Carmel and Vision Solutions Chief Technology Officer, Alan Arnold to learn how IBM's new Dynamic Infrastructure initiative and Vision's Resilience 2.0 technologies are helping companies like yours prevent application downtime.


When: Tuesday, June 23rd at 10:00 a.m. Central


Click to register!

Editor: Timothy Prickett Morgan
Contributing Editors: Dan Burger, Joe Hertvik, Brian Kelly, Shannon O'Donnell,
Mary Lou Roberts, Victor Rozek, Kevin Vandever, Hesh Wiener, Alex Woodie
Publisher and Advertising Director: Jenny Thomas
Advertising Sales Representative: Kim Reed
Contact the Editors: To contact anyone on the IT Jungle Team
Go to our contacts page and send us a message.

Sponsored Links

New Generation Software:  FREE Query Migration Planning Webinar, June 25, 2 p.m. EST
Fujitsu PROGRESSION:  RPG to .NET. . . Smart move made simple
CNX:  Valence is bringing Web 2.0 to System i. Download a FREE 90-day trial



IT Jungle Store Top Book Picks

Easy Steps to Internet Programming for AS/400, iSeries, and System i: List Price, $49.95
The iSeries Express Web Implementer's Guide: List Price, $49.95
The System i RPG & RPG IV Tutorial and Lab Exercises: List Price, $59.95
The System i Pocket RPG & RPG IV Guide: List Price, $69.95
The iSeries Pocket Database Guide: List Price, $59.00
The iSeries Pocket SQL Guide: List Price, $59.00
The iSeries Pocket Query Guide: List Price, $49.00
The iSeries Pocket WebFacing Primer: List Price, $39.00
Migrating to WebSphere Express for iSeries: List Price, $49.00
Getting Started With WebSphere Development Studio Client for iSeries: List Price, $89.00
Getting Started with WebSphere Express for iSeries: List Price, $49.00
Can the AS/400 Survive IBM?: List Price, $49.00
Chip Wars: List Price, $29.95

Four Hundred Stuff
ShowCase Essbase 11 for IBM i: It's About Time

WTS Expands Into Managed DR for i OS Apps

SunGard Launches Secure2Disk Online Backup Solution

Help/Systems Supports Windows with i OS-Based Job Scheduler

Pat Townsend Hooks up with Solutionary for Outsourced i Log Monitoring

Four Hundred Guru
Configuring Run SQL Scripts for Ad Hoc Queries

Advanced DB2 for i Data Access Techniques with .NET

Taking Care of PC5250 Popup Keypad Problems

Four Hundred Monitor
Four Hundred Monitor's
Full iSeries Events Calendar

System i PTF Guide
June 6, 2009: Volume 11, Number 23

May 30, 2009: Volume 11, Number 22

May 23, 2009: Volume 11, Number 21

May 16, 2009: Volume 11, Number 20

May 9, 2009: Volume 11, Number 19

May 2, 2009: Volume 11, Number 18

TPM at The Register
Web servers get 'leccy bill

AMD cooking up low-power, twin server

OpenSolaris ported to ARM chips

AMD claws cash back from Intel

HP serves up cookie sheet servers

Germans fire up 200 teraflop Juropa2 super

Apple tight-leashes 'Snow Leopard' Server

Red Hat goes one louder with Fedora 11

Fortune 1000 in California Goldman rush

Dell heading to court over Tennessee factory?

Cray sells Opteron-Linux super to Swiss boffins

US unemployment rate growth slowed in May

Swedish boffins spring for IBM System S super

Cisco promises gold in California rush


Vision Solutions
Tri-Delta Resources

Printer Friendly Version

Infrastructure Business Monopoly

Power6+ Blade Performance: IBM's Competitive Analysis

PowerVM Hypervisor Gets Active Memory Sharing

Mad Dog 21/21: Playing For Keeps in Peoria

CIOs Cut IT Spending 5 Percent in Q1, Gartner Says

But Wait, There's More:

European and Australian Server Markets Collapse in Q1 . . . Lotus Brags of Microsoft Partners Flocking to Foundations Appliance . . . IT Distributors Hope Sales Have Hit Bottom in U.S. . . . IBM Does Social Networking on New Business Partner Site . . . IBM Presents Awards to Most Innovative Business Partners . . .

The Four Hundred


Subscription Information:
You can unsubscribe, change your email address, or sign up for any of IT Jungle's free e-newsletters through our Web site at

Copyright © 1996-2009 Guild Companies, Inc. All Rights Reserved.
Guild Companies, Inc., 50 Park Terrace East, Suite 8F, New York, NY 10034

Privacy Statement