VAI Partners with BFC Associates to Go After the Food Market
September 8, 2008 Timothy Prickett Morgan
Application software vendor and i platform enthusiast VAI is taking a page out of the IBM Vertical Industry Program (VIP) marketing effort and establishing specific partnerships to help push its software into targeted industries.
In particular, VAI, which is based in Ronkonkoma, New York, said last week that it is partnering with BFC Associates, of West Chicago, Illinois, to go after the food services industry as a tag team. VAI sells a variant of its S2K Enterprise ERP suite that is tailored to food distributors–called S2K Enterprise for Food Distribution, of course–and BFC Associates sells a food distribution warehouse management system called Dakota. Both products run on the OS/400, the i5/OS and now the i operating systems.
“The addition of BFC Associates as a new VAI alliance will greatly expand VAI’s presence in the food service distribution industry,” says Dan Bivona, sales director at VAI. “Our S2K Enterprise for Food Distribution is a perfect fit for companies who are linked to the key buying groups and are looking to maximize their food supply chain management ERP system. Our goal is to penetrate the food service vertical with the help of BFC Associates in order to become the top enterprise product of choice within the market.”
Both companies are long-time supporters of the OS/400 platform as well as its predecessors and its successors. VAI has logged in 30 years in the IBM midrange, and BFC Associates has put in its own 25 years. The wonder is why these companies have not already formed a strong partnership–or done an outright merger.