LogLogic Unveils Log App for the Cloud

July 13, 2010 Alex Woodie

LogLogic last month unveiled a new log business model designed to help IT service providers offer cloud-based log management to keep better track of their customers’ applications for the purposes of security and regulatory compliance. The company also appointed a head “Cloud Buster,” or a new vice president of business development for cloud services.

Up to this point, LogLogic has primarily sold its log management software using the appliance model and cheap, pre-configured X64 servers. Then, the company started selling its software through the “virtual” appliance model, whereby the software can be installed on a partition of a customers’ existing server. In each case, LogLogic was primarily targeting organizations that ran their own applications.

Now, with its new cloud computing business model, LogLogic is trying to get a piece of the burgeoning market for application hosting and hosted IT services, which have been grouped under the “cloud computing” term. The company is betting that the difficulties–either real or perceived–in establishing and maintaining a good security and compliance postures in cloud environments will drive demand for its log management expertise. This is the genesis of LogLogic’s “cloud busting” idea.

“With the obvious business benefits of cloud economics, it’s important for us to drive security into this emerging business model, offering both logging of the cloud, logging inside the cloud, and logging to the cloud,” LogLogic CEO Guy Churchward says in a press release. “Thanks to our ‘cloud busting’ approach, we are addressing the fear of cloud adoption and the part that security and transparency should play in allaying this fear.”

Under LogLogic’s new cloud services model, the company will sell its physical and virtual log management appliances to ISPs, ASPs, MSPs, xSPs, and cloud computing providers, who in turn will offer the log gathering and analysis capabilities of the LogLogic technology to their customers. Virtual appliances will be deployed using the multi-tenant approach to hosting, and pricing will be based on the utility model.

The company also appointed Nadir Gulzar to the position of vice president of business development and cloud services. In this position, Gulzar will be LogLogic’s head “cloud buster.”

LogLogic’s cloud offering has already been selected or deployed at several cloud providers, including FireHost, FishNet Security, IP Commerce, and NetBoundary. For more information on LogLogic’s new cloud business model, see www.loglogic.com.