ASNA Hooks Up with Transoft in European Expansion

June 28, 2011 Alex Woodie

A newly freed ASNA is looking to the European continent to grow its IBM i modernization business. This month, the company announced that it’s established a partnership with Transoft to represent ASNA in Northern Europe. It also hired a new technical sales and support representative who will be based in Europe.

ASNA is rebuilding parts of its business following the January breakup with BluePhoenix, a mainframe modernization and migration specialist that had acquired ASNA back in 2007.

Part of that rebuilding involves redefining its partnership with Transoft, a subsidiary of the U.K. software company IRIS, which sells IBM i-based ERP, accounting, and event ticketing software that has more than 600 IBM i customers in the U.K.

While Transoft doesn’t focus exclusively on the IBM i platform, it has a lot of experience helping to modernize, migrate, and integrate its customers’ IBM midrange applications. Transoft and ASNA had forged a partnership in 2009, when ASNA was part of BluePhoenix, but it was apparently necessary to establish a new partnership now that ASNA is back under its original ownership.

Transoft’s managing director John Frith says he is pleased to be extending his company’s partnership with ASNA. “We are particularly excited about the recent announcement of ASNA Wings, a product that provides an easy replacement for tired 5250 green screens by a native .NET browser delivered graphical user interface,” he states in a press release. “We very much look forward to helping the System i community modernize their applications to meet pressing business demands.”

ASNA also announced that it’s hired Jonathan Greenstreet to a technical and sales support position. Greenstreet will bolster ASNA’s coverage of the English-speaking areas of Europe, including the U.K., Ireland, Iceland, Netherlands, and Scandinavian countries, ASNA says. Greenstreet will work with ASNA’s European technical director, Tim Jannsen.

ASNA has duel headquarters, in San Antonio, Texas, and Barcelona, Spain. The San Antonio office, which used to head ASNA Inc., is responsible for research and development, sales, and support, while the Barcelona office is the headquarters for European operations. For more information, see www.asna.com.