Reader Feedback On Plotting Out A Power Systems Resurgence
September 22, 2014 Tim
The answer to the “i conundrum” comes from basic marketing rather than technology!
For years, IBM followed a “generic server” strategy that pushed the IBM brand rather than the attributes of any one processor family. That might have been a good strategy for commodity servers, like the xSeries, but was death for highly differentiated computing platforms like the iSeries . . . that the public was not educated to understand the value proposition. The Linux push is, unfortunately, a continuation of that failed strategy!
Now that IBM has exited the commodity computing business, it is time to reverse its marketing strategy! There is a basic concept from marketing called product differentiation. In it, you educate the public about what is rare and valuable about a product–and what that value means to potential users of the product. There is no server platform that cries out for the application of this concept more than the i. This is why the i always beats the pants off of the “aggregate cost of computing” studies–and trumps other platforms in the area of reliability as well.
–John Myers, President and CEO, Strategic Business Systems, Inc.