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  • Reader Feedback On Plotting Out A Power Systems Resurgence

    September 22, 2014 Tim

    The answer to the “i conundrum” comes from basic marketing rather than technology!

    For years, IBM followed a “generic server” strategy that pushed the IBM brand rather than the attributes of any one processor family. That might have been a good strategy for commodity servers, like the xSeries, but was death for highly differentiated computing platforms like the iSeries . . . that the public was not educated to understand the value proposition. The Linux push is, unfortunately, a continuation of that failed strategy!

    Now that IBM has exited the commodity computing business, it is time to reverse its marketing strategy! There is a basic concept from marketing called product differentiation. In it, you educate the public about what is rare and valuable about a product–and what that value means to potential users of the product. There is no server platform that cries out for the application of this concept more than the i. This is why the i always beats the pants off of the “aggregate cost of computing” studies–and trumps other platforms in the area of reliability as well.

    Sincerely,

    –John Myers, President and CEO, Strategic Business Systems, Inc.

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    Plotting Out A Power Systems Resurgence



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Volume 24, Number 31 -- September 22, 2014
THIS ISSUE SPONSORED BY:

ProData Computer Services
LANSA
HiT Software
Manta Technologies
RJS Software Systems

Table of Contents

  • IBM i Modernization Gets A Fresche-look
  • Micro Focus Acquires Attachmate, Builds Software Powerhouse
  • Where Have All The IBM i ISVs Gone?
  • As I See It: Eight Years From Now
  • COBOL And RPG Take Similar Roads To Revival
  • Reader Feedback On Plotting Out A Power Systems Resurgence
  • IBM Worklight Gets The Magic Quadrant Treatment
  • Ellison Steps Down As Oracle CEO As Q1 Comes In A Bit Short
  • Watson Heading To Predictive Analytics
  • Searching For IBM i Answers

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