Maximum Availability Shakes Up Business Plan
June 5, 2007 Alex Woodie
It can be a very tough business competing in the global i5/OS high availability software market. One company that’s learned some lessons is Maximum Availability, which launched its *noMAX product around the turn of the millennium. While the New Zealand company initially intended to wage an air war by relying on the Internet to sell, service, and support its product, it’s increasingly finding that nothing beats boots on the ground. The company’s vice president of marketing and sales, Andrew Mansfield, recently discussed the company’s changes with IT Jungle.
Maximum Availability never fully expected to rely on its Web