IBM to Spend $100 Million in 2006 to Drive Express Offerings at SMB Shops
August 21, 2006 Timothy Prickett Morgan
IBM said last week that it was going to spend $100 million to reach out to thousands of IT resellers around the globe who peddle hardware, software, and services into the small and medium business end of the IT market. The effort, dubbed Express Track, aims to significantly increase the number of partners and resellers that IBM has in the SMB space.
The SMB part of the IT market is growing roughly twice as fast as the enterprise segment, so IBM has been revamping and repricing its servers and software to get more traction in the SMB space, where price