For Sale: IBM i Is A Buyer’s Market
June 6, 2016 Timothy Prickett Morgan
There is an old adage that it is 10 times as expensive to acquire a new customer as it is to keep an existing one happy. I think that whoever lived in those times and coined that phrase did not live in an economic period dominated by the cheap money that was made available–some would say necessary–to keep the global economy humming along or recovering relatively quickly when it falters.
I think it is maybe a hundred or a thousand times easier to buy a company with a set of established customers than it is to acquire them one at