Mad Dog 21/21: For Blue It’s Difficult, For Meme It’s Easy
September 16, 2013 Hesh Wiener
Thomas J. Watson started using the slogan “Think” while he was still at National Cash Register. He took it with him to CTR, which became IBM. It’s still part of IBM lore. “Think” has outlasted the typewriter, once a ubiquitous desktop symbol of IBM. “Think” is a meme, an intellectual artifact broadcast by cultural intercourse. IBM’s meme opened minds and doors to computing. Today, a different meme is the harbinger of technological progress in the white-collar workplace. It is the Staples slogan, “That was easy,” and its corporate curio kin, a red button that says “Easy.” For more than |