IBM Social Business Message: Productivity Gains, Cultural Change
March 18, 2013 Dan Burger
If you’ve been watching IBM promote social business, you’ve probably noticed the volume and frequency has been turned up. If you’ve seen IBM i chief architect Steve Will or read his blog, you know he’s a big time social evangelist. Back in January, there was an event called Connect 2013–the rebranding of Lotusphere that had to be done after the Lotus brand was wiped from the new product slate. In the past several years, it has become a social media lovefest. Ten days ago, in an interview with Forbes, IBM CEO Ginni Rometty ranked the social network as |