Machine Customers Are Not Customers Who Buy Machines
April 3, 2023 Timothy Prickett Morgan
The world is getting truly strange. I can appreciate that in a world where hundreds of millions to billions of users all make use of humongous applications that have hundreds to thousands of calls to microservices application snippets and service. But somehow, I just cannot make the leap to something that Gartner is now calling “machine customers.”
The term came to light, for us at least, two weeks ago when two market researchers at Gartner – Don Scheibenreif, distinguished vice president analyst and leader of Gartner’s research on customer experience, and Mark Raskino, also a distinguished vice president analyst as …
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