• The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
Menu
  • The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
  • Homebuilder Taps LANSA for Lead Management System

    August 28, 2007 Timothy Prickett Morgan

    Maronda Homes, a homebuilder that does business across the Midwest and the southern states, has installed a lead management system, based on LANSA‘s Windows and System i application development technology, to help it sell new houses, LANSA announced last week.

    Maronda uses a unique approach to sell houses that involves marketing its homes by using directories and Web sites. However, this approach generated leads that the company sometimes had a difficult time utilizing to its full potential, according to LANSA. That is what led the company to ask LANSA to build the Active Lead Management (ALM) system to organize the lead-capture process, and to streamline the resulting workflow.

    Under the new ALM system, which was developed with LANSA’s tool for Windows, Visual LANSA, leads that are captured through Maronda’s Web site or other marketing outlets are automatically qualified, rated, and channeled to the appropriate sales representative. The system, which utilizes a back-end System i database, also allows leads to be entered manually when prospective homebuyers call Maronda on the phone or visits a model home.

    Once the lead has been captured into the ALM system, the software uses a series of reminders and alerts to make sure that sales reps follow through with appointments, phone calls, letters, visits, and demonstrations. It also has links into Maronda’s own lending company, MFC Mortgage.

    User interaction with ALM is done through browser-based interfaces, which simplify use and navigation. All communications, including phone calls, e-mails, notes, and appointments, are automatically logged by the system, further simplifying things for the sales reps. The software also makes it easy for sales reps to e-mail images, floor plans, and other tools of the trade.

    Sales managers get a dashboard view, allowing them to monitor leads and sales activity across a region, and providing them with performance metrics necessary to make business decisions.



                         Post this story to del.icio.us
                   Post this story to Digg
        Post this story to Slashdot

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Tags:

    Sponsored by
    Manta Technologies

    The Leader in IBM i Education!
    Need training on anything i?
    Manta is all you need.

    130 courses and competency exams on:
    · IBM i operations
    · System Management and Security
    · IBM i Programming Tools
    · Programming in RPG, COBOL, CL, Java
    · Web Development

    SQL, DB2, QueryProduct features:
    · Runs in every popular browser
    · Available 24/7/365
    · Free Student Reference Guides
    · Free Student Administration
    · Concurrent User License
    · Built-In IBM i Simulator

    You can download our 200-page catalog and take sample sessions at MantaTech.com

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Sponsored Links

    Krengeltech:  Compose, transmit and parse XML without ever leaving RPG
    COMMON:  Join us at the annual 2008 conference, March 30 - April 3, in Nashville, Tennessee
    NowWhatJobs.net:  NowWhatJobs.net is the resource for job transitions after age 40

    IT Jungle Store Top Book Picks

    The System i Pocket RPG & RPG IV Guide: List Price, $69.95
    The iSeries Pocket Database Guide: List Price, $59.00
    The iSeries Pocket Developers' Guide: List Price, $59.00
    The iSeries Pocket SQL Guide: List Price, $59.00
    The iSeries Pocket Query Guide: List Price, $49.00
    The iSeries Pocket WebFacing Primer: List Price, $39.00
    Migrating to WebSphere Express for iSeries: List Price, $49.00
    iSeries Express Web Implementer's Guide: List Price, $59.00
    Getting Started with WebSphere Development Studio for iSeries: List Price, $79.95
    Getting Started With WebSphere Development Studio Client for iSeries: List Price, $89.00
    Getting Started with WebSphere Express for iSeries: List Price, $49.00
    WebFacing Application Design and Development Guide: List Price, $55.00
    Can the AS/400 Survive IBM?: List Price, $49.00
    The All-Everything Machine: List Price, $29.95
    Chip Wars: List Price, $29.95

    SAP Gets Ready to Launch A1S Online Apps on September 19 PHP: An Easy Yet Powerful Language Syntax

    Leave a Reply Cancel reply

Volume 7, Number 32 -- August 28, 2007
THIS ISSUE SPONSORED BY:

Profound Logic Software
Vision Solutions
COMMON
Bytware
DRV Technologies

Table of Contents

  • Help/Systems Launches Comprehensive Security i5/OS Suite
  • Database Optimizing Goes Autonomic with New Tool from Centerfield
  • SkyView Opens Up Security Policy Product
  • NGS Brings Modern DB2/400 Query Development to BI Suite
  • Hong Kong Company Supports i5/OS with Backup Product
  • Valid Tech Supports Windows Terminal Services with Biometric Authentication System
  • InfoPrint Solutions Launches Two Color Printers
  • English Consultancy Launches Application Modernization Initiative
  • Homebuilder Taps LANSA for Lead Management System
  • Infor Updates i5/OS-Based Distribution Solution

Content archive

  • The Four Hundred
  • Four Hundred Stuff
  • Four Hundred Guru

Recent Posts

  • With Power11, Power Systems “Go To Eleven”
  • With Subscription Price, IBM i P20 And P30 Tiers Get Bigger Bundles
  • Izzi Buys CNX, Eyes Valence Port To System Z
  • IBM i Shops “Attacking” Security Concerns, Study Shows
  • IBM i PTF Guide, Volume 27, Number 26
  • Liam Allan Shares What’s Coming Next With Code For IBM i
  • From Stable To Scalable: Visual LANSA 16 Powers IBM i Growth – Launching July 8
  • VS Code Will Be The Heart Of The Modern IBM i Platform
  • The AS/400: A 37-Year-Old Dog That Loves To Learn New Tricks
  • IBM i PTF Guide, Volume 27, Number 25

Subscribe

To get news from IT Jungle sent to your inbox every week, subscribe to our newsletter.

Pages

  • About Us
  • Contact
  • Contributors
  • Four Hundred Monitor
  • IBM i PTF Guide
  • Media Kit
  • Subscribe

Search

Copyright © 2025 IT Jungle