IBM Ultrium Media Pricing: Told You This Story Wasn’t Done
July 28, 2008 Timothy Prickett Morgan
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My journalistic spidey sense is still pretty good, it looks like. Two weeks ago, I told you that IBM lowered prices on Ultrium tape cartridges by a pretty big percentage and then raised them right back up again a week later. I also said that I couldn’t wait to see what IBM did on July 15 or July 22, because this story wasn’t over. Well, as it turns out, it wasn’t over. Let’s recap, just so we don’t cause as much confusion on this as IBM has. Here are the price changes on Ultrium media announced on July 1, in announcement letter 308-800:
But, alas, IBM giveth a discount, and it taketh it away on July 8, in announcement letter 308-805:
On July 22, in announcement letter 308-808, IBM reduced the prices on the Ultrium media with only a few variations. Check it out:
The price cuts are essentially the same as those announced on July 1, with the price going down by $1 for the 3573 feature 8305 and IBM adding price cuts on Ultrium LTO-4 five-pack cartridge bundles, which I highlighted in bold blue in the table. I would guess the price flip-flopping is done now. But we’ll see. . . . RELATED STORIES IBM Lowers and Then Raises Ultrium Media Prices LTO Tape Drive Sales Increased 15 Percent in 2007 IBM Rolls Out LTO 4 Tape Drives and Libraries LTO Consortium Spins Ultrium 4 Tape Format with Native Encryption
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