• The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
Menu
  • The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
  • Arrow Lets Mid-Market Resellers Buy Sales Campaigns

    February 23, 2009 Timothy Prickett Morgan

    The Enterprise Computing Solutions group of IT and electronics components distributor Arrow Electronics wants to make it a lot easier for its downstream resellers to put together marketing campaigns and scare up a little business out there in the midrange.

    To that end, ECS has announced a new sales and marketing tool called MPower SmartCart, which is available to resellers that are members of its MPower Midmarket Partner program. The tool is really a Website that has a bunch of marketing materials for various servers and storage hardware and related operating system, systems, and application software. Partners log in and shop for marketing materials, much as they would groceries or books online, and then they pay whatever fees they would normally pay for such materials. The Website does the customization necessary to brand and tailor the solution to fit whatever each individual business partner is trying to do in a marketing campaign. The site takes credit card payments or can invoice resellers or can use market development funds that come from upstream IT suppliers (IBM and Hewlett-Packard are the two biggies at ECS) to pay the bill. The site has a marketing dashboard that keeps track of budgets and spending in a given year. Resellers can upload their own distribution lists into the system if they have them, or they can acquire lists from ECS based on whatever parameters make sense given the solution and the partner’s geographic region.

    “SmartCart enables resellers to more effectively manage and execute their marketing programs to increase sales and develop new markets,” explained Robert Spee, director of marketing for the Midmarket Group at ECS in a statement accompanying the announcement. “Also, SmartCart supports a system for tracking the response rates on lead generation campaigns and provides reports that resellers can use to demonstrate proof of performance when requesting additional funding from suppliers for future campaigns.”

    Wouldn’t be funny if a tool like this convinced software sellers to get back into the hardware distribution business? Having access to potential clients is the name of the game in this economy, after all. But Arrow, like its rival in IT distribution, Avnet, has to peddle iron and it needs lots and lots of resellers to in turn get that iron into customer sites.

    If you are an Arrow reseller or want to be one, check out www.arrowmpower.com for more information.

    RELATED STORIES

    Arrow Hit by X64 Downturn, Proprietary Servers Do OK

    Avnet Hit By Economic Downturn in Fiscal Q2

    Avnet Partners with Sanko for Turkish Expansion

    Avnet to Resell VDoc Content Management Suite in U.S.

    Arrow and Avnet Say Their June Quarters Exceeded Expectations

    Avnet Buys Ontrack for Asian Expansion

    Avnet Expands in the United Kingdom and Ireland with Horizon Buy

    Arrow Buys French Midrange Distributor

    Avnet Builds Out EMEA Business with ACAL, Magirus Acquisitions

    Avnet’s Second Fiscal Quarter Propped Up By EMEA Sales

    Arrow Buys Agilysys’ IT Distribution Business for $485 Million

    Avnet Buys GE’s Access Server Distribution Biz for $412.5 Million

    Server Reseller Avnet Shows Good Numbers in Fiscal Q1

    Avnet Creates Training Portal for Resellers of IBM Wares

    Avnet Sells Off HP Enterprise Server Unit to Logicalis



                         Post this story to del.icio.us
                   Post this story to Digg
        Post this story to Slashdot

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Tags: Tags: mtfh_rc, Volume 18, Number 8 -- February 23, 2009

    Sponsored by
    Fresche Solutions

    ON-DEMAND SESSION

    Protecting Your IBM i Systems from Ransomware and Other Cyber Threats

    Zero-day attacks and ransomware threats are on the rise and data that resides on IBM i is not immune. Now is the time to learn how to defend it.

    Join Marcel Sarrasin, CPO, Fresche and Pauline Brazil Ayala, VP of Operations, Trinity Guard as they introduce you to TGSuite, the next generation of IBM i security tools and dive into IFS and network security to help you learn how to configure the defenses on your system and guard your valuable data.

    In the session, Pauline and Marcel will discuss:

    • What a secure system looks like in 2022
    • Cybersecurity and auditing, data-level reporting and job activity monitoring
    • Advanced exit point security – knowing and managing who has access to your IBM i
    • Setting up alerts on critical security events as they happen
    • Managing all your LPARs from one centralized web console

    Watch Now!

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Admin Alert: Solving i5/OS Inquiry Message Whodunits Speedware Says RPG-to-.NET Code Converter Is the Real Deal

    Leave a Reply Cancel reply

TFH Volume: 18 Issue: 8

This Issue Sponsored By

    Table of Contents

    • Colonizing Endicott
    • PHP Forges Ahead; Consultant Propels Multiple Projects
    • i Shops Get Some Power Rewards Action, Finally
    • As I See It: A Novel Idea
    • Virtualization Takes Off on Entry Power Systems
    • Ask TPM: IBM’s Dependence on Hardware for Software and Services
    • COMMON Takes a Trip to DisneyWorld for 2010
    • Arrow Lets Mid-Market Resellers Buy Sales Campaigns
    • The Economy Squeezes Manhattan Associates in Q4
    • Kronos Provides Some Financials for Fiscal Q1

    Content archive

    • The Four Hundred
    • Four Hundred Stuff
    • Four Hundred Guru

    Recent Posts

    • Guild Mortgage Takes The 20-Year Option For Modernization
    • IBM i Licensing, Part 3: Can The Hardware Bundle Be Cheaper Than A Smartphone?
    • Guru: The Finer Points of Exit Points
    • Big Blue Tweaks IBM i Pricing Ahead Of Subscription Model
    • We Still Want IBM i On The Impending Power E1050
    • DRV Brings More Automation to IBM i Message Monitoring
    • Managed Cloud Saves Money By Cutting System And People Overprovisioning
    • Multiple Security Vulnerabilities Patched on IBM i
    • Four Hundred Monitor, June 22
    • IBM i PTF Guide, Volume 24, Number 25

    Subscribe

    To get news from IT Jungle sent to your inbox every week, subscribe to our newsletter.

    Pages

    • About Us
    • Contact
    • Contributors
    • Four Hundred Monitor
    • IBM i PTF Guide
    • Media Kit
    • Subscribe

    Search

    Copyright © 2022 IT Jungle

    loading Cancel
    Post was not sent - check your email addresses!
    Email check failed, please try again
    Sorry, your blog cannot share posts by email.