Dataram Wants to Pump Up Sales with Channel Partners
January 11, 2010 Timothy Prickett Morgan
If you are a midrange server distributor looking for something to sell in a tough economic climate, then clone memory for Power5 and Power6 systems might be just the thing. That is certainly what Dataram is thinking as it pumps up its channel sales efforts.
Last April, as reported in The Four Hundred, Dataram bought its rival in the clone memory space, MMB, and in June the company started more aggressively peddling alternatives to IBM-branded memory for selected entry and midrange Power6-based servers. But as everyone in the AS/400 market knows, it is hard to get coverage because resellers, not IT vendors, are the companies who tend to have the personal relationships with midrange shops. So to sell to midrange customers, you need a channel program that brings resellers into the game.
To that end, Dataram has announced a two-tier reseller partner program, which gives its partners market development funds and volume incentive rebates as they buy from Dataram and then resell into customer accounts. In that reseller program, select partners are given a regional area in which to sell Dataram’s memory or storage products, and they have to specialize in one product. Premier partners can sell all of Dataram’s products and services, get preferred status in lead sharing, and get the best wholesale prices from Dataram.