• The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
Menu
  • The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
  • Sterling Targets Smartphone-Carrying Consumers with New Mobile E-Commerce Apps

    January 12, 2010 Alex Woodie

    In a product announcement that was perhaps more suited to last weeks’ Consumer Electronics Show in Las Vegas than this week’s National Retail Federation show in New York City, Sterling Commerce yesterday unveiled a pair of new mobile e-commerce applications designed to be used by–you guessed it–consumers.

    The transformation of Sterling Commerce, which is best known among OS/400 shops for its Gentran Integration Suite line of EDI translation software, has been going on for some time. Several years ago, the AT&T subsidiary announced plans to branch out of its market niche for EDI and B2B e-commerce enablement tools by developing a full-blown supply chain execution application that would compete against the likes of Oracle, SAP, and Manhattan Associates.

    And now, the next customer base on Sterling’s target list is . . . anybody with a smartphone?

    “It’s only a matter of time before most people will have some sort of smartphone, similar to the way cell phones eventually became ubiquitous,” says Bob Irwin, president and CEO of Sterling. Irwin goes on to say that “the compelling user interface of the iPhone makes it the perfect venue for us to explore ‘The Art of the Possible’ by showing companies things they might not have even thought of doing or knew they could do with our solutions.”

    Before you say that Sterling has lost its way by trying to become a consumer application developer, consider what the powerful new Sterling Store Associate Mobile and Sterling Mobile Store Channel applications can do.

    With the Sterling Store Associate Mobile loaded on an iPhone, a store associate will be able to console consumers who are shaken by an out-of-stock situation on the store’s floor, find inventory hidden away in the warehouse, and complete the transaction right there.

    The Sterling Mobile Store Channel will allow retailers to build a “mobile store presence” that enables consumers to browse available products, find inventory, select their fulfillment method, order the product, and pay for it–right from their (AT&T) smart phone.

    While Sterling says the new applications are designed for consumers, they’re really geared toward the big retail chains that have licensed Sterling’s Order Management execution solutions. And you won’t find that at the iPhone App Store.

    RELATED STORIES

    Sterling Enhances Managed File Transfer Products

    Sterling Gives Peek at Next Release of Gentran

    Sterling Commerce Executes on Supply Chain Strategy

    All You Need for B2B is GIS 4.0, Sterling Says



                         Post this story to del.icio.us
                   Post this story to Digg
        Post this story to Slashdot

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Tags:

    Sponsored by
    DRV Technologies, Inc.

    DRV’s FlexTools family of software solutions streamline resources, improve efficiency and enable pro-active system management.

    Solutions include:

    • Convert spooled files to Excel & PDF
    • Automated email distribution & archive
    • Electronic forms to print, email & archive
    • Secure laser check printing
    • IBM i system monitoring

    Better software, better service, DRV Tech.

    Learn how you can get more from your IBM i at www.drvtech.com

    Call 866 378-3366 for a Free Demonstration

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Sponsored Links

    Help/Systems:  Event-driven job scheduling for UNIX, Linux, Windows & IBM i servers
    COMMON:  Join us at the annual 2010 conference, May 3 - 6, in Orlando, Florida
    Manta Technologies:  Year-End SALE! 40% off the complete library and all combo packs. Ends Jan 15

    IT Jungle Store Top Book Picks

    Easy Steps to Internet Programming for AS/400, iSeries, and System i: List Price, $49.95
    The iSeries Express Web Implementer's Guide: List Price, $49.95
    The System i RPG & RPG IV Tutorial and Lab Exercises: List Price, $59.95
    The System i Pocket RPG & RPG IV Guide: List Price, $69.95
    The iSeries Pocket Database Guide: List Price, $59.00
    The iSeries Pocket SQL Guide: List Price, $59.00
    The iSeries Pocket Query Guide: List Price, $49.00
    The iSeries Pocket WebFacing Primer: List Price, $39.00
    Migrating to WebSphere Express for iSeries: List Price, $49.00
    Getting Started With WebSphere Development Studio Client for iSeries: List Price, $89.00
    Getting Started with WebSphere Express for iSeries: List Price, $49.00
    Can the AS/400 Survive IBM?: List Price, $49.00
    Chip Wars: List Price, $29.95

    CIOs Say There’s Work Piling Up and They’re Ready to Hire Consume an IWS Web Service From a VB.NET Client

    Leave a Reply Cancel reply

Volume 10, Number 2 -- January 12, 2010
THIS ISSUE SPONSORED BY:

Profound Logic Software
CCSS
COMMON
RevSoft
VAULT400

Table of Contents

  • Bartell Launches RPGUI, an Open Source Web Enablement Framework for RPG
  • Profound Goes GA with i OS-based Web Portal, Atrium
  • DRV Tech Automates i OS Message Notification with New Product
  • System i Developer Sets Date for Next RPG & DB2 Summit
  • i365 Aims to ‘SaaS-ify’ ISV Apps with New Cloud Offering
  • Abacus Solutions Offers 61-Day i 6.1 Test Drive
  • New 10ZiG Ethernet Terminal Caters to System i Needs
  • Open Text Taps Attunity for Data Connectors
  • Kingland OEMs MDM Technology from IBM
  • Sterling Targets Smartphone-Carrying Consumers with New Mobile E-Commerce Apps

Content archive

  • The Four Hundred
  • Four Hundred Stuff
  • Four Hundred Guru

Recent Posts

  • The IBM i Power10 Upgrade Cycle Forecast Looks Favorable
  • White Hats Completely Dismantle Menu-Based Security
  • Cloud Software To Drive Enterprise Application Growth
  • How Do You Stay In Touch With The IBM i Community?
  • IBM i PTF Guide, Volume 25, Number 6
  • Security Still Top Concern, IBM i Marketplace Study Says
  • Bob Langieri Shares IBM i Career Trends Outlook for 2023
  • Kisco Brings Native SMS Messaging to IBM i
  • Four Hundred Monitor, February 1
  • 2023 IBM i Predictions, Part 4

Subscribe

To get news from IT Jungle sent to your inbox every week, subscribe to our newsletter.

Pages

  • About Us
  • Contact
  • Contributors
  • Four Hundred Monitor
  • IBM i PTF Guide
  • Media Kit
  • Subscribe

Search

Copyright © 2022 IT Jungle

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.