• The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
Menu
  • The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
  • Las Vegas Sands Taps SAS for Predictive Analytics

    September 6, 2011 Alex Woodie

    Las Vegas Sands, a $6 billion collection of casino resorts around the world, has selected business intelligence (BI) software vendor SAS to help it gain more insight into the behavior and spending patterns of its patrons, and to ultimately boost profits. The company says the new SAS solution easily handles volumes of data that challenged its previous BI tools.

    The Las Vegas Sands Corp. (LVSC) owns three properties in Las Vegas, including The Venetian, The Palazzo, and the Sands Expo and Convention Center; three in Southeast Asia, including The Sands Macao, The Venetian Macao, and The Marina Bay Sands in Singapore; and the Sands Casino Resort in Bethlehem, Pennsylvania. LVSC is a longtime user of the IBM i server, and sources its core property management application from Agilysys.

    Like all casinos, LVSC is continually looking for an edge against competitors. Besides making sure that its amenities and its staff meet the expectations of its customers, one of the best ways to gain an edge is to utilize the vast amounts of customer-related data that it collects.

    The holy grail in this respect is aligning its marketing and promotional activities with its demand forecast. In the casino business, supply, demand, and pricing often interact in non-linear ways, and this phenomenon has driven a need for sophisticated BI solutions that can generate clear paths of actions for maximizing revenue, profits, or occupancy (perhaps not all at the same time).

    LVSC decided to implement a SAS solution called Patron Value Optimization, which uses SAS analytics, as well as a hotel revenue optimization software from SAS subsidiary IDeaS. The combination of predictive analytics, data mining, and graphical campaign management gives LVSC the capability to create the most profitable pricing strategies for each type of customer and season.

    While SAS’s Java-based software doesn’t run on the IBM i server, it utilizes data collected in LVSC’s operational systems. Data collected from different parts of operation–including the casino, convention center, hotel, stores, restaurants, nightclubs, and museums–are combined to present a 360-degree view of the customer. By predicting how much a customer is liable to spend on a trip to an LVSC property, it can align its demand-generating activities (advertising and discounts) with the actual prices it charges.

    Rom Hendler, LVSC’s senior vice president and chief marketing officer, is impressed with the software’s capability so far. “SAS enables us to access, aggregate, sort and view any available data point at any time,” Hendler says in a press release. “Other analytics software collapsed under this heavy load of campaign management records, but SAS handles it with ease, digging deeply into the data to predict future customer needs so we can tailor offers.”

    RELATED STORIES

    Rainmaker’s Profit Optimization Software Good as Gold to Casinos

    IBM and Partners Target Casinos with the System i

    Why i for the Casino Industry?

    This article was corrected. Las Vegas Sands does not use revenue management software from Agilysys, as the story originally stated. IT Jungle regrets the error.



                         Post this story to del.icio.us
                   Post this story to Digg
        Post this story to Slashdot

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Tags:

    Sponsored by
    Raz-Lee Security

    Raz-Lee Security is the leader in security and compliance solutions that guard business-critical information on IBM i servers. We are committed to providing the best and most comprehensive solutions for compliance, auditing, and protection from threats and ransomware. We have developed cutting-edge solutions that have revolutionized analysis and fortification of IBM i servers.

    Raz-Lee’s flagship iSecurity suite of products is comprised of solutions that help your company safeguard and monitor valuable information assets against intrusions. Our state-of-the-art products protect your files and databases from both theft and extortion attacks. Our technology provides visibility into how users access data and applications, and uses sophisticated user tracking and classification to detect and block cyberattacks, unauthorized users and malicious insiders.

    With over 35 years of exclusive IBM i security focus, Raz-Lee has achieved outstanding development capabilities and expertise. We work hard to help your company achieve the highest security and regulatory compliance.

    Key Products:

    • AUDIT
    • FIREWALL
    • ANTIVIRUS
    • ANTI-RANSOMWARE
    • MULTI-FACTOR AUTHENTICATION
    • AP-JOURNAL
    • DB-GATE
    • FILESCOPE
    • COMPLIANCE MANAGER
    • FIELD ENCRYPTION

    Learn about iSecurity Products at https://www.razlee.com/isecurity-products/

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Sponsored Links

    PowerTech:  2011 Security Event of the Year. September 22–23 in Las Vegas. RVSP today!
    VAULT400:  IBM Power7 Upgrade and HA/DR Webinars. Sept 27, Oct 25. Get a FREE white paper!
    Four Hundred Monitor Calendar:  Latest info on national conferences, local events, & Webinars

    IT Jungle Store Top Book Picks

    BACK IN STOCK: Easy Steps to Internet Programming for System i: List Price, $49.95

    The iSeries Express Web Implementer's Guide: List Price, $49.95
    The iSeries Pocket Database Guide: List Price, $59
    The iSeries Pocket SQL Guide: List Price, $59
    The iSeries Pocket WebFacing Primer: List Price, $39
    Migrating to WebSphere Express for iSeries: List Price, $49
    Getting Started with WebSphere Express for iSeries: List Price, $49
    The All-Everything Operating System: List Price, $35
    The Best Joomla! Tutorial Ever!: List Price, $19.95

    Admin Alert: Two PC5250 Configuration Secrets Adobe Flash Builder for the iSeries Programmer, Part 2

    Leave a Reply Cancel reply

Volume 11, Number 28 -- September 6, 2011
THIS ISSUE SPONSORED BY:

ProData Computer Services
Help/Systems
ASNA
VAULT400
RJS Software Systems

Table of Contents

  • Field-Level Encryption Handles Security Compliance for Collections Firm
  • Infor Hits the Road with New ‘Infor10’ Brand
  • Bug Busters Refines HA Software
  • looksoftware Wants it Rich and Thin
  • Oracle Loses to SAP in Appeals Court
  • IBM Bolsters Performance and Capacity of DS3500 Array
  • Las Vegas Sands Taps SAS for Predictive Analytics
  • IntelliChief OEMs OCR from IBM
  • Fiserv Updates Banking App
  • SunGard Launches Recover2Cloud

Content archive

  • The Four Hundred
  • Four Hundred Stuff
  • Four Hundred Guru

Recent Posts

  • The IBM i Power10 Upgrade Cycle Forecast Looks Favorable
  • White Hats Completely Dismantle Menu-Based Security
  • Cloud Software To Drive Enterprise Application Growth
  • How Do You Stay In Touch With The IBM i Community?
  • IBM i PTF Guide, Volume 25, Number 6
  • Security Still Top Concern, IBM i Marketplace Study Says
  • Bob Langieri Shares IBM i Career Trends Outlook for 2023
  • Kisco Brings Native SMS Messaging to IBM i
  • Four Hundred Monitor, February 1
  • 2023 IBM i Predictions, Part 4

Subscribe

To get news from IT Jungle sent to your inbox every week, subscribe to our newsletter.

Pages

  • About Us
  • Contact
  • Contributors
  • Four Hundred Monitor
  • IBM i PTF Guide
  • Media Kit
  • Subscribe

Search

Copyright © 2022 IT Jungle

loading Cancel
Post was not sent - check your email addresses!
Email check failed, please try again
Sorry, your blog cannot share posts by email.