Introducing the IBM Intranet Experience
July 24, 2012 Alex Woodie
Jimi Hendrix has his experience. Now IBM has its Intranet Experience. But instead of aiming to expand one’s perception, Big Blue’s new software suite is aimed at helping companies to “transform the digital experience” and better present themselves to employees, customers, and “fans,” for fun and profit.
Intranet Experience is a bundle of Web, mobile, social networking, and analytics software designed to help companies build better connections with their audience, including internal employees and external customers. IBM says the software pulls together company information and data, personalized content and news, and social media and analytics, and enables employees to connect, collaborate, and access information at anytime, from anywhere. Employees who use social networking tools at work are 30 percent more efficient, according to IDC. (This probably doesn’t count Facebook time.)
The new Intranet Experience bundle is built on a WebSphere Portal, and includes established social networking tools such as Connections (internal wikis for employees) and Sametime (chat, telephony, Web conferencing), as well as infrastructure and application pieces like IBM Web Content Manager, IBM Forms, IBM Web Experience Factory Designer, and IBM Content Analytics with Enterprise Search. Some of the pieces will run on IBM i, but others, such as Connections and Sametime, still haven’t been made available on the IBM i OS, so this is an X64 server play.
The Intranet Experience will allow a company to deliver Web 2.0 style interfaces that display on the latest mobile devices, and feature those social networking tools that all the kids are using these days. With the suite powering a company’s website (or even its intranets or extranets), the company can expect to “gain faster insight on customer buying patterns and consumer sentiment,” IBM says.
The Intranet Experience was announced July 13 and is part of a new IBM product line called the Exceptional Web Experience, which also includes the newly announced Customer Experience Suite. There is, however, no Extranet Experience.