• The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
Menu
  • The Four Hundred
  • Subscribe
  • Media Kit
  • Contributors
  • About Us
  • Contact
  • Energy Consumption Bites IT Budgets; IBM Responds

    February 3, 2014 Dan Burger

    A smarter planet begins with energy management, whether it is measured throughout a data center or on a single server and all of its peripherals. Shocking electric bills are bringing this to the attention of the accounting department on a monthly basis. The utility companies are getting a 12 percent raise this year, based on a national average, and you probably aren’t. So add this to your list of reasons why it is a bad business decision to compare servers and all your IT gear simply on out-of-the-box pricing.

    There have been significant improvements in processor energy efficiency, and certain servers qualify as meeting the most current guidelines of the U.S. Environmental Protection Agency’s Energy Star program. The new requirements became effective December 16, 2013.

    IBM’s servers that have earned the Energy Star cover the full range of IBM’s two and four socket systems: four from IBM’s Power Systems line-up; and seven from the IBM System x and PureFlex series. According to the EPA, servers that earn the Energy Star designation will, on average, be 30 percent more energy efficient than standard servers. The specific Power System servers are the Power 730+, 740+, 750+, and Power 760+ machines.

    As pointed out by Wayne Balta, vice president of IBM corporate environmental affairs and product safety, in an IBM press release announcing the certification, “Energy efficiency is good for data centers’ bottom lines and good for the planet. It doesn’t make sense to just ‘add a server’ to a data center without considering energy efficiency.”

    Qualifying criteria for the newest Energy Star rating–including features such as efficient power supplies, real-time power usage measurement, advanced power management for lowering usage during idle periods–can help organizations lower the amount of energy required to run data centers increasingly under pressure to handle more data more efficiently.

    Server environmental efficiency has increasingly played a key role in IBM server wins in and beyond the United States. Indigo, Canada’s largest book, lifestyle, and specialty toy retailer, maintains over 230 physical store locations countrywide as well as operating Canada’s leading online specialty retail business. Maintaining its mission-critical data center just outside of Toronto, the company takes its power consumption seriously. This year Indigo upgraded its data center with new Energy Star-qualified Power 760 servers.

    “Data center costs can eat away at our profit, so maintaining a highly efficient IT infrastructure is essential for our company,” said Ben Turgeon, vice president of IT operations at Indigo. After installing Energy Star-qualified Power 760 servers, the company reports their data center power consumption is exactly what it was seven years ago, but that equates to an overall net reduction of 35 percent in the last five years.

    To learn more about IBM’s Energy Star leadership and participation go to: www.ibm.com/systems/hardware/energy_star.

    For more information on energy-efficient servers, see the Federal government’s Energy Star for Enterprise Servers program.

    RELATED STORIES

    Budget For Infrastructure And Shared Systems, Say IBM Top Brass

    Entry Power7+ Servers: How IBM Sees The Deal

    IBM Power7+ Chips Give Servers A Double Whammy

    Top 10 Ways to Reduce IT CapEx and OpEx Costs



                         Post this story to del.icio.us
                   Post this story to Digg
        Post this story to Slashdot

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Tags:

    Sponsored by
    OCEAN User Group

    OCEAN TechCon25 Online

    It’s an Exciting Time for IBM i !

    July 16 & 17, 2025 – ONLINE

    Two virtual days of learning, presented by an outstanding group of IBM’ers and IBM Champions, featuring leading-edge topics.

    FREE for OCEAN members!

    Register NOW!

    Annual (12-month) Individual OCEAN Memberships are $80 and a Corporate Membership is $250. A Corporate Membership would allow your entire company to have full access to the OCEAN website & video library and to attend OCEAN events at member rates. Act now because rates are increasing on August 1, 2025.

    Share this:

    • Reddit
    • Facebook
    • LinkedIn
    • Twitter
    • Email

    Admin Alert: Four Ways To Move An IBM i Partition, Part 3 Dropping Soon: IBM’s Big Application Modernization Redbook

    Leave a Reply Cancel reply

Volume 24, Number 4 -- February 3, 2014
THIS ISSUE SPONSORED BY:

Fresche Legacy
Profound Logic Software
Linoma Software
Shield Advanced Solutions
System i Developer

Table of Contents

  • IBM’s X86 Exit Strategy: Arguing The Good And Bad
  • PureSystems Base Busts Through 10,000 Installations
  • Cloud Migration Service Shifts From IBM i To Linux
  • Mad Dog 21/21: Noshing Like Cronus
  • SaaS: Come For The Savings, Stay For The Competitive Advantage
  • Reader Feedback On RPG OA: Open Opportunity And IBM’s Q4
  • Energy Consumption Bites IT Budgets; IBM Responds
  • Why Is [Insert IT Vendor Of Choice] So . . . .
  • Got IBM i Innovation? Get Your Award Application In
  • Power Systems At The Center Of Texas A&M Research

Content archive

  • The Four Hundred
  • Four Hundred Stuff
  • Four Hundred Guru

Recent Posts

  • With Power11, Power Systems “Go To Eleven”
  • With Subscription Price, IBM i P20 And P30 Tiers Get Bigger Bundles
  • Izzi Buys CNX, Eyes Valence Port To System Z
  • IBM i Shops “Attacking” Security Concerns, Study Shows
  • IBM i PTF Guide, Volume 27, Number 26
  • Liam Allan Shares What’s Coming Next With Code For IBM i
  • From Stable To Scalable: Visual LANSA 16 Powers IBM i Growth – Launching July 8
  • VS Code Will Be The Heart Of The Modern IBM i Platform
  • The AS/400: A 37-Year-Old Dog That Loves To Learn New Tricks
  • IBM i PTF Guide, Volume 27, Number 25

Subscribe

To get news from IT Jungle sent to your inbox every week, subscribe to our newsletter.

Pages

  • About Us
  • Contact
  • Contributors
  • Four Hundred Monitor
  • IBM i PTF Guide
  • Media Kit
  • Subscribe

Search

Copyright © 2025 IT Jungle