LANSA, 1WorldSync Extend Multi-Channel Commerce Partnership

March 10, 2014 Dan Burger

When supply chain integration with trading partners works like it’s supposed to significant advantages become readily apparent. With more than 15,000 companies operating from 54 countries, 1WorldSync is a significant product information network and data synchronization platform. Its choice to form a partnership with LANSA, a provider of business process integration and data synchronization software, dates back to 2001.

Obviously they have found success working with one another in the arena that’s known as multi-channel commerce, where companies increasingly depend on mobile/social engagements and trusted product content.

In this partnership, 1WorldSync handles the technology that provides trusted data and product information aspects, while LANSA contributes the aggregation, management, and sharing of product information by virtue of its Data Sync Direct (DSD) product. Together the companies assist manufacturers, retailers, e-tailers, wholesalers, and distributors in the consumer packaged goods, healthcare, hardlines and food service sectors navigate the global data synchronization network (GDSN). Their customers work with this partnership so they can operate their businesses with “any product, any time” convenience and because they get a simplified method for performing product information management, distribution processes, real-time integration and synchronization.

The latest version of LANSA’s Data Sync Direct was introduced in July with greater product information capabilities that improves the view of data exceptions specific product information. It also added workflow capabilities that include product data approval and increased response time performance.

From LANSA’s perspective, the extension of this partnership with 1WorldSync keeps in place the combined resources of both companies in the areas of engineering, sales, marketing and service delivery.

“Consumer demand is driving the need for management and control of a significantly expanded set of product attributes,” says Nihat Arkan, CEO 1WorldSync in a statement. “This is both an opportunity and a challenge for brand owners, retailers, distributors, operators and healthcare providers. They have the opportunity to capture market share by making this information readily available to their customers, but it requires them to manage an enormous amount of information.”