Infor Places Interaction Advisor on Salesforce.com
January 22, 2013 Alex Woodie
Infor last week announced that the customer interaction management component of its Epiphany CRM suite, a product called Interaction Advisor, will soon be available on the Salesforce.com platform as software as a service (SaaS) offering. Interaction Advisor is an inbound marketing application that’s designed to allow businesses to predict customer behavior based on their real-time activity and past responses to interactions, while aiming to improve cross-sell opportunities, reduce churn, and bolster the bottom line. The software helps to ensure there’s consistency in the offers and promotions that a company makes to its customers across a variety of IT touch points, |