IBM Buys Varicent for Cloud-Based Sales Performance Management
April 17, 2012 Alex Woodie
The big gold rush in the cloud is on, and the latest outfit to strike it rich is Varicent, a developer of compensation and sales performance management software. It was snapped up last week by a cloud- and analytics-hungry IBM for an undisclosed sum. Varicent’s compensation and sales performance software is used by companies that use salespeople to drive much of their revenue. By more effectively managing the sales-related data–which is often spread across PCs and spreadsheets–Varicent can drive more profits from sales, and ensure that the variable rate of compensation for the salespeople is “aligned with strategic business |