Discriminating IBM i Shop Taps Quiterian for Marketing Analytics
March 27, 2012 Alex Woodie
Station Casinos knows a thing or two about the IBM i server. The company has used the platform for the last 20 years to run its collection of casinos (currently 18) in the Las Vegas area. So when one of its most experienced RPG programmers praised predictive analytics software developer Quiterian, it made the news, so to speak. Station Casinos was on the hunt for new data analytics and mining tools so it could do more profiling of its customer base and craft more profitable marketing campaigns. The company, which runs its core property management, gaming, and financial systems |