Social Business Benefits Are A Long-Term Investment
February 4, 2013 Jenny Thomas
There’s no need to review why your company has to get up to speed on social business. Get on the train or get left at the platform. We’ve all heard the lecture. And it must have sunk in because according to the gurus at Gartner, enterprise social networks are fast-becoming the primary communication channels for noticing, deciding, or acting on information relevant to carrying out work. So everyone is staying on trend and ready to reap the rewards. Good news, right? Now here’s the catch: Gartner estimates that through 2015, 80 percent of social business efforts will not achieve |