Microsoft Spends Big Big Bucks On Partner Channel
July 18, 2011 Timothy Prickett Morgan
The old adage that it “takes money to make money” is not any less true in the Internet Age, and those shelling out the biggest bucks to their partner channels seem to be benefiting the most these days. That said, partner programs have to be adopted to the Cloud Epoch, and that is precisely what Microsoft did at its Worldwide Partner Conference 2011 event in Las Vegas last week. The amount of money Microsoft is throwing at its channel is truly astounding: $5.8 billion in its fiscal 2012 year, which started in July. Granted, that money is going to be |