Wanted: Exciting New Publicist For Boring Old Server
March 18, 2019 Alex Woodie
You don’t need a marketing guru to tell you the IBM i server has a publicity problem. Outside the cloistered midrange community, nobody knows that it even exists. Even some of the companies that run their businesses on it don’t know it exists. Unicorns and leprechauns, which don’t exist, have a greater mindshare than the IBM i server. And the funny thing is, that’s exactly how it was all designed.
According to industry analyst Rob Enderle, the IBM i server is a world leader in one computing category: boredom.
“You put it in, you leave it alone, and it just …
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