Back To The Future With A New IBM i Logo
April 12, 2021 Timothy Prickett Morgan
Brands only matter if a product survives in the market. And once a product does find its natural niche and has some longevity, there is an immediate tension between preserving that brand because it is what people are familiar with and updating that brand because of changes in the market or artistic taste or new media or just because the marketing people want to change stuff all the time sometimes because, well, that is what they do.
No one has to tell customers of the System/38, er, System/36, er, AS/400, er, AS/400e, er iSeries, er System i, …
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