Sugar Says CRM-to-Social Opportunity is Sweet
November 12, 2013 Alex Woodie
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When it comes to user interfaces, business software developers often take their cues from the wider consumer world. That trend continues today with the launch of SugarCRM‘s seventh major release of its eponymous CRM application. With the new Sugar UX user interface, the Silicon Valley firm has incorporated into their CRM system the data and customer relationships that exist in the social media world. In the old world of CRM, data lived in separate silos, and wasn’t easy to cross-pollinate. There was no simple way to take advantage of, say, a customer service representative’s 500-plus LinkedIn contacts within the |
