SMBs Lack Cohesive Digital Strategy, IBM Says
December 3, 2013 Alex Woodie
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If you thought that bigger companies have a leg up on their smaller cohorts when it comes to having a cohesive digital strategy, you’d be right, according to a new survey from IBM. IBM says its global study of midmarket C-Suite leaders uncovers a “surprising” fact about most small and midsize companies: “They may not be as digitally savvy as they’d like.” Apparently, not only do SMBs not have as much revenue as large companies, but the small fry also lack the social media savvy of the big dogs in any particular industry. According to IBM’s survey, 65 percent |
