VAI Partners with BFC Associates to Go After the Food Market
September 8, 2008 Timothy Prickett Morgan
Application software vendor and i platform enthusiast VAI is taking a page out of the IBM Vertical Industry Program (VIP) marketing effort and establishing specific partnerships to help push its software into targeted industries. In particular, VAI, which is based in Ronkonkoma, New York, said last week that it is partnering with BFC Associates, of West Chicago, Illinois, to go after the food services industry as a tag team. VAI sells a variant of its S2K Enterprise ERP suite that is tailored to food distributors–called S2K Enterprise for Food Distribution, of course–and BFC Associates sells a food distribution warehouse |